We are an award winning, family-founded food brand and one of the UK’s leading fast-casual dining companies serving authentic eastern fusion food since 2010.
Today, we have become synonymous with providing freshly-cooked, amazing tasting and authentic food focused on a customer-led experience. Blending our own secret recipes with Indo-Chinese inspired fusion, our aim is to provide the best food products at the best value for money. Our attention to detail, great-tasting food and customer-focus has led us to gaining a legion of dedicated fans across the UK and beyond.
How it started
Setting the dining world alight since 2010
In 2010 Mohammed Umar founded the Oodles Wok concept, opening his first store in Leicester UK. The initial focus was on a small menu concentrating on food quality and service. Experimenting on his dishes and working with his customers, he refined his dishes over the next 24 months embracing the fusion of spice and ingredients from various continents. As popularity grew the second store was opened in UK Leicester City Centre in 2014.
A step into franchising
The start of a successful franchise journey
In late 2018, Oodles stepped into the world of franchising starting with our first ever franchised store in Birmingham, in UK. The success allowed us to validate our business model and it wasn’t long until we entered the London territory with our first store in 2019. As we continued to grow, 2024 saw us exceed our target of 50 Oodles Wok stores. This progression includes our expansion into Scotland and Wales as we continued to acquire territories across the whole of the UK.
Where we are today
Growing as planned
2025 has seen us open our doors to our first store in Canada. We received a warm welcome at our hugely successful launch in Toronto. This comes off the back of the success of our first international store in Dubai, opened 2024. Known for its diverse culture, innovative spirit, and world-class infrastructure, Dubai proved to be the perfect location to introduce the concept to the Middle East. Launching in Dubai gave us the opportunity to pilot our international franchise model, validated by the positive results in Toronto. The positive outcomes from both markets have strengthened our strategy, and with two international territories now established, we are actively progressing plans to enter additional global markets.
Where we want to be
the vision of greatness
We have a target of opening 50 stores across Canada, as part of 200 stores globally by 2030. With Dubai and Canada operational, we are currently in discussions with potential franchise partners looking to open in France, Qatar, and Saudi Arabia, amongst other international territories.
